Sales Engine Strategy

The plan to hit your next meaningful revenue milestone

You currently do $X in revenue and have ambition's to reach $Y. Our Sales engine Strategy is a process of reviewing and understanding the inputs to your revenue generation. We get clear on what new, additional or change's to the strategy that give you the best chance of reaching $Y in revenue.

How our approach is different

We don't just find you the fastest way to grow your business. We find out what's important to you as a founder and build that into our strategy. Here's some other goals that have gone alongside the revenue growth goals we're achieving for our clients:

• Have the flexibility to work on interesting new Ai Technology 3 day's p/week
• Have enough time flexibility to take time off when our new born arrives
• Provide my partner the flexibility to step back from the business
• Hire an instructional designer so I can work on the business instead of in the business
• Step back from running sales and work on the technology side of the business

What's included in a Sales Engine Strategy

• Sales Meeting with all sales related team members
• ICP Review Session (60-90mins) - Clients we want more of session
• 1 on 1 with a personality profile with (Founder/s)
• 1 on 1 with a personality profile with (any Sales people)
• 1 on 1 with a personality profile with (any Marketing team members)
• 1 on 1 with a personality profile with (any Customer Success person 1)
• Our review of the above meeting and composition of the Sales Engine Strategy document.
• Debrief and execution discussion of the Sales Engine Strategy findings.

What does a Sales Engine Strategy look like?

Click here to see an example of a redacted Sales Engine Strategy.

What results are achieved from a Sales Engine Strategy?

This is the plan to execute on. You can choose to work with us to execute this plan, leverage some of our growth partners or execute yourself. The Sales Engine Strategy combined with our support in execution has achieved multiple results of 3X revenue growth within as little as 6 months.

Example of what insights/strategy can be achieved from a Sales Engine Strategy:

A client asked us to hire him a sales person.
We said "Why"
He said "Because I want to grow my business"
We said "What if we bought you more selling time, trained you in sales and grew your revenue more quickly that way"?
He said, "sounds interesting"

So, we then went into execution as a Sales Coach & Revenue Partner, hired him an operations manager for $30K a year less than a sales person.
Trained him in sales about 2 hours a week.
Fast forward 6 months.
Revenues grew from circa $300K to circa $1M, all while supporting him to become sales hire ready.

Click here to read the full case study on Peter Van Der Merwe, Founder of Bright Circle.