Want To Hire A Sales Person To Help You With Sales, But Can't Afford It Yet?

Pete Solway
29-08-2024 1 minute read

The Solution:

Make more revenue from your selling time so you can afford them.

How do you do that?

Run experiments and/or get a sales coach.

How do you choose a sales coach?

• Make sure you vibe with them. There's a lot of different approaches to sales, pick someone who feels good to work with.
• Make sure they specialise in selling B2C if that's who you're selling to, or B2B if that's who you're selling to. The psychology is relatable, but there are core differences.
• Make sure they've been a founder themselves before. It's very different selling as a founder to learning sales in a business with everything being provided to you for success.
• BONUS: Get someone who's also been a first sales hire themselves. Having the experience of being a founder and a first sales hire means a really unique understanding of the view points on both sides.

This means they know what it takes to attract, support and see success as a first sales hire

Most first sales hire's fail (48% according to the The Justified Talent Group).

So why not increase the ROI from the time you invest in sales and become sales hire ready.

Here's the story of Peter Van Der Merwe from Bright Circle who took this approach and did more than 3X his previous revenues.